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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Chick Beer

Chick Beer

Q Discussion Questions 1 Is the name and packaging of Chick beer patronizing to women, or is it empowering to turn what has been, at times, a derogatory term on its head? 2. How effectively does Chick beer create differentiation to draw in female beer drinkers? How successful do you think the brand could be? 3. What recommendations would you have for Shazz Lewis to enhance her chances of success in the beer market?

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1. The approach of the company for launching a beer for women has a feminine name, but it is not appropriate. The company could have focused on strategy that can ensure that the beer brand cater to the women in need for beer. The name and packaging of Chick beer patronizing the women and there is no sense of empowering women in it. Even this can be considered as a derogatory term as well.